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New Research Reveals Paid Social Media Effectiveness

Do you know where to spend your social media marketing dollars? Wondering what works for other businesses? In this article you’ll discover recent insights on the effectiveness of paid social media...

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2016 Social Media Marketing Industry Report

Do you wonder how your peers are using social media? Wondering if you should focus on Instagram or Snapchat? Thinking of getting into live video? In our eighth-annual social media study, more than...

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Social Ad Spend Surpasses Television: New Research

Is your company wondering where to allocate its advertising budget? Are you on the fence about whether jumping into social media advertising is worth it? New research shows that for the first time,...

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Social Influencer Marketing on the Rise: New Research

Is your company considering influencer marketing? Wondering how social influencers might fit into your overall marketing strategy? Many businesses aren’t sure if influencer marketing is a fit for them,...

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Do Holiday Specials via Social Media Work? New Research

Do you run social media campaigns for the holidays? Wondering if social media efforts during holiday seasons impact sales? In this article, you’ll discover new research that shows why small businesses...

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Reaching Millennials With Social Media: New Research

Are Millennials part of your customer base? Wondering how best to reach them on social media? In this article, you’ll discover insights from new research you can use to get your social media messages...

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Chatbots and Social Media: New Research

Are you considering including chatbots in your marketing and customer support? Wondering how consumers are responding to chatbots? In this article, you’ll discover new research that shares consumer...

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Snapchat Advertising: Is It Working? New Research

Thinking of advertising on Snapchat? Wondering if others are finding Snapchat ads effective? In this article, you’ll discover new research that sheds light on whether advertising on Snapchat is...

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2017 Social Media Marketing Industry Report

Do you wonder how your peers are using social media? Wondering if you should focus more on visuals or live video? In our ninth-annual social media study, more than 5,700 marketers reveal where they’ll...

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Visual Content and Social Media Marketing: New Research

Are you wondering how important visuals are in your social media posts? Do you want to know how other marketers approach visual marketing? In this article, you’ll discover new research that reveals why...

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Facebook Ads and Metrics: New Research for Marketers

Wondering if Facebook is still a relevant platform for marketing? Interested in how your colleagues and peers will use Facebook in the coming year? In this article, you’ll discover new insights that...

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How Consumers Respond to Brands on Social Media: New Research

Want to know why some brands connect with consumers more than others on social media? Wondering if the tone of your social media marketing is affecting sales? In this article, you’ll find insights from...

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How Audiences Respond to Podcasts: New Research

Are you thinking about getting into podcasting? Wondering if podcasts still have an engaged audience base? In this article, you’ll discover insights from new research that show how listeners consume...

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LinkedIn Marketing: What the Latest Research Reveals

Are you wondering if LinkedIn is worth your time? Want to know how other marketers approach LinkedIn? In this article, you’ll discover new research insights that reveal what content performs best on...

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Creator Monetization Report: How Bloggers, Video Creators, and Podcasters...

Are you a blogger, video creator, or podcaster? Are you wondering how creators are making money? Look no further. In the first study of its kind, Social Media Examiner commissioned a comprehensive...

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YouTube Advertising: New Research and Insights for Marketers

Do you advertise with video? Wondering whether YouTube ads are worth your time and money? In this article, you’ll find new research that reveals how consumers respond to ads on YouTube and insights...

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How Bloggers Monetize: New Research

Wondering how bloggers make money? Interested in how successful bloggers diversify their revenue streams? In this article, you’ll discover insights from new research that reveal how bloggers generate...

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Influencer Marketing: New Research for Video Creators

Are you a video creator looking to get into influencer marketing? Wondering whether creating sponsored video content is a viable moneymaking option? In this article, you’ll discover insights from new...

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New Facebook Advertising Research for Marketers

Is Facebook part of your marketing plan? Wondering if Facebook ads are still worthwhile? In this article, you’ll discover stats from recent Facebook advertising research. You’ll also find insights to...

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Chat and Messenger Bots: New Research for Marketers

Wondering why chatbots are gaining popularity? Interested in how savvy businesses are using bots to improve communications with their customers? In this article, you’ll discover insights from research...

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